There are many ways to increase your website traffic, but search engine optimization is possibly one of the most effective, especially if you are building a powerful brand with a dedicated following that is open to purchasing your products.
You can use eCommerce SEO to improve your position in the search results and generate more traffic that is ready to convert. In order to get the results you want, you will need to implement the right strategies however. SEO can be incredibly complex and often requires a bit of finesse and proper foresight, including plenty of research, to get where you want to be.
Perform in-Depth Keyword Research
You have probably already read plenty of SEO guides regarding keyword research and how important it is to be very detail-orientated and go through the process properly in order to find ranking opportunities. You need to pinpoint certain keywords that are relevant, have decent volume, but are not too oversaturated when it comes to competition.
However, what you may not be paying enough attention to in this area is the search intent. You need to be careful in regards to the phrasing of certain keywords and whether or not they are worth optimizing around and if users typing in these queries are actually searching for product pages, blogs, information, local listings, or other forms of content. The type of content that you create for specific keywords is becoming increasingly important, because Google is only interested in providing an optimal experience for the user.
Make Your Website or Store User-Centric
This is what leads into the next eCommerce SEO strategy you should investigate, making sure your website is completely based on user needs and behavior. These days, a website is only as good insofar as it helps users find what they need or helps answers their questions. It doesn’t matter how flashy your website is or how valuable you think the information on it is. Unless it is actually providing value to your audience, Google couldn’t care less about it.
As a part of your SEO strategy, you need to be acutely aware of how you approach the subject of user intent and value. You need to select keywords that match the search intent of the users, and provide value throughout your website. Whether this means informative blog articles that provide exclusive information, high-quality products, or advice that is accurate and succinct, you need to go that extra mile and make sure your website stands out.
Consider Your Linking Profile
You also want to make sure you are paying close attention to your interlinking and backlinks as well. Many store owners neglect the way in which their content is connected throughout their website, and don’t really invest any time or money into acquiring powerful backlinks.
Linking is how Google determines relevance and authority. If the interlinking of your website is weak or thin, Google is not likely to consider your content to be rank-worthy. You need to constantly make sure that your blogs link to one another when the situation calls for it, and that your products and other parts of your website are also thoroughly linked throughout your website. There should be plenty of backlinks coming into your website as well.
Putting a strategy like this together is easier said than done, which is why a capable eCommerce digital marketing agency like 1Digital® may be able to help. They know how to build SEO campaigns for online businesses that get results. If you want to rank higher in Google, they are the agency you want to call.
