The emergence of mobile commerce has changed the way many brands sell their products, and Facebook is no different. With so many online users, Facebook is quickly becoming a savvy player in the mobile commerce market. Today, there are 53 marketplaces in the US, and five percent of them have over one million monthly visits. This makes the US an attractive location for brand-first mobile marketplaces. While Facebook has long been the dominant player in the mobile commerce market, this does not mean that there isn’t still room for a more robust competitor.
The success of a brand-first mobile marketplace depends on its ability to engage with its consumers. The DNVBs have made the experience seamless and enjoyable. They have helped brands connect with their consumers and shape the products and experiences they sell. By involving them in key merchandising decisions, they can better serve their customers. Some of them are leveraging private labels and exclusive brands to create a more personalized and unique experience for the customer.
Another brand-first mobile marketplace is Wish. The company’s mobile application offers a fully-mobile experience for consumers. It is now the number one mobile e-commerce site in North America and Europe, with more than 300 million users. It was founded by two former Yahoo! engineers, Peter Sculczewski and Danny Zhang, in 2011 and has since expanded to include more than a million customers and five million active members. The company claims a five-fold increase in customer growth, reduced sample approval time, and 90% reduction in follow-up.
Poppy has launched a mobile app for brands and consumers. Its app features a selection of thousands of unique American brands. The app allows shoppers to explore a range of aesthetic styles, from traditional to unconventional. The DNVBs also have a dedicated app for mobile shoppers. Whether they’re interested in fashion, technology, or social responsibility, Poppy has the perfect combination of features to satisfy their shopping needs.
People always wonder what the antidote is to Amazon, an eCommerce empire that takes pride in ever-improving efficiency and using robots to replace humans. Maybe Poppy is our latest answer. Poppy is a fashion and lifestyle-focused marketplace. When you open the Poppy mobile app, which is the primary form of the user interface, you can explore thousands of unique brands with distinctive identities and various aesthetic choices. From indie yoga apparel brands to succulent gift boxes for birthdays, you can easily discover goodies to light up your day.
There is no other inspirational marketplace quite like this. Poppy has nearly 100 million products curated from all indie brands all over the internet. It is more like a “Shoppable Pinterest” or mobile-friendly “Google Shopping”. And it is an ever-growing platform with daily updates of 15,000 products. So you may ask why we need another shopping platform like this? Why don’t we just all stick to Amazon?
