1 Quiz
Quizzes are the most effective way to gather information about your audience while providing value. You can do this by asking a series of random questions and providing relevant results in return.
Calculator
A calculator is an advanced and powerful type Interactive post. Based on the answers given by the users, it performs some calculations and provides a highly customized quantitative result.
3 Surveys/Forms
Surveys are inexpensive evaluation tools that collect information. This type of interactive content is typically used for feedback forms, market research, job applications, etc.
4 Contests/Publications
Contests have proven to be a great way to promote products and services. With a promotional giveaway, you can award prizes to participants randomly or on a contest basis. This encourages your target group to share your information!
- Polls
The main purpose of interactive content is to give users the opportunity to participate and express their opinion trolleys online. In the case of surveys, the user can do this with a single click. Because of their simplicity and the short amount of time they require, polls are one of the most appealing types of interactive content.
Now that we’ve covered the different types of content, we’ll get into the nitty-gritty of this blog and explore some popular interactive marketing practices on social media.
Best practices for interactive social media posts
To attract users, you need to support your social media marketing with interactive content. This way, you can create more opportunities to interact with potential customers, attract new followers, re-engage your existing fan base and familiarize them with your business. Plus, you’ll gently encourage them to engage more deeply with your marketing funnel. Let’s take a look at how you can do this.
Post it on your social timeline
Facebook influences purchase decisions 7 times more than all other social media platforms combined. This clearly shows that if you address your social media users correctly, there is nothing that can stop you from converting them into customers! With social media engagement being the key here, it’s a good idea to include more interactive social media contributions, such as an online survey.
People are tired of the one-way flow of information that is reflected in blogs, e-books and white papers. They want more engaging and dynamic experiences that promise interactive experiences. So how about posting more interactive, educational and fun quizzes, calculators and assessments on your timeline?
You’ll see the number of likes and comments skyrocket (think viral effect)! You’ll also see an increase in social media clicks, which will help you drive more users to your website and continue to interact with them! Take a look at BuzzFeed! They get 42% of their website traffic via social media!
On the Facebook custom tab
Do you know any newspapers and magazines that have their own section dedicated to sports, lifestyle, editorial opinions, etc.? Facebook’s custom tab is exactly the same. It loads inside Facebook (no redirects) and you can post almost anything you want. It appears next to the standard tabs such as “About”, “Likes”, “Events”, “Videos” and other social applications you may already have on your page.
While you can post your interactive social media content on your FB timeline, we think it deserves its own place on your business page 4 seater dining table online. One of the benefits of a hotspot on your profile is that it won’t be drowned out by the weight of other posts on your timeline!
Plus, 86% of B2B buyers prefer interactive content from marketers. So it’s a good idea to make it easy for Facebook users (and followers) to find interactive experiences on one of your tabs. They’ll be happy to engage with you via the content they prefer! In the following video, you’ll discover how to bookmark your business page.
