Have you heeded that some brands have iconic logo designs that only change subtly? And that these brands are the most important in their markets?
Let’s discuss specific cases like Coca-Cola’s cursive, Apple’s minimalist fruit, and Starbucks colors. Even Google, to achieve greater scalability, flattened its six colorful letters in 2015 and thus gained a new typeface that better fits the new screens.
Do you think it is a coincidence that the most recognized brands and companies in the world make these small changes to their logos? Definitely not.
They redesign their logos because the brand moves, changes, and adapts to new uses and situations. For example, in the 90s, designing a company logo was not necessary to think about how it would look on social networks. Today this question is vital and the first thing that is tested when designing a logo is to quickly consider how it will look in the profile of the different networks.
They redesign their logos because the brand moves, changes, and adapts to new uses and situations. For example, in the 90s, it was unnecessary to think about how it would look on social networks when designing a new logo. Today this question is critical, and the first thing that is tested when designing a logo is to quickly consider how it will look in the profile of the different networks.
Knowing this, do you feel like it’s time to make a change in logo design for your company, business, or brand?
If you have been considering it, this post has good news for you. By having a new logo design representing your vision, mission and transmits your passion to your customers, you will get an update and obtain other great benefits.
Which? Well, the revitalization of your brand, company, or business. A logo redesign might strengthen your business. Simultaneously, it will be more likely to attract potential customers and expand your market.
You probably now agree to the point that it is necessary to modernize the visual identity of your business, but the following question may arise:
When is the best time to redesign your logo?
If you are in the moment of more expansion, you may consider that changing or redesigning your logo is counterproductive and inappropriate. And you may be right. Throughout history, there have been some brands that had had problems when they redesigned their logos.
This post wants to share with you some tips to prevent that from happening to you. Precisely for this reason, this post will give you 4 recommendations to detect the exact moment you should plan the new design of your logo.
4 tips for redesigning your logo at the right time
1: Your logo is synonymous with aging.
There is a base difference between these two words, classic and old-fashioned. If you’ve been in the business for decades and still have an 80s look – you’ve not only wanted but needed a redesign for a long time. In this case, it is the right time to start redesigning your logo.
Here are some specific recommendations that will make a difference in your results and make this process pay you a high profit.
Don’t use some outdated fonts, colors, and styles. This can show your customers that you haven’t been up to date in recent years. It will be better to have the advice or collaborate with a graphic designer aware of current aesthetics and experience.
Don’t put aside your story. Having a presence in the market over the years is essential for brands and businesses. To highlight this significance, you should tell part of your story and establish your trajectory by paying tribute to the best times through a retro or vintage logo redesign.
2: your business has evolved
Your business inevitably transforms. And changes must be reflected in your logo. To show your industry features, some typical icons will inevitably apply to your old logo, and then you should redesign when your business has some transform.
3: You want to reach a new target audience.
To expand your brand, you must continuously attract new customers. For this, it is necessary to update your business professionally and without losing the market. This is why, when it comes to logo redesign, you can’t make mistakes.
You have to align your loyal customer base by revealing a new logo without falling into a crazy design that makes your company appear unrecognizable to them, with the idea of making a fresh and attractive logo to attract new one’s potential customers.
4: your sales are stagnant or declining
Is your business or company not generating the profits or income necessary to keep going? Are you not getting the usual traffic to your site? Have you been in a jam and not getting results?
Watch out! Because the cause of all this can be in front of your eyes.
Are you not getting the usual traffic to your site? Have you been in a jam and not getting results? Watch out! Because the cause of all this can be in front of your eyes. Your outdated logo is likely the source of these problems. Maybe you can solve this problem by redesigning your logo.
How can you redesign your logo?
Let’s be honest. Few businesses can start with a budget large enough to allocate funds to all areas. This is why most business owners do everything themselves to save money in the beginning.
And while this may have gotten you started, it’s about time to get it done professionally. Today the situation is not the same, and you have to show that you are serious about your business. There are a vast number of internet tools that can be used.
DesignEvo has various types of fonts to choose from, including color features, round text tools, and multiple types of templates. To design your logo, you can choose one to customize.
After deciding on the logo template, you can add effects such as shine, shadow, and reflect the text and icon designs. A worth to mention function is that you can preview your logo on different mockups after thinking your design is finished.
Logo designs can be downloaded in JPG and PNG image formats. If you want to download a logo design with a transparent background, you need to pay a small fee to upgrade it.
