These days we are well and truly in the digital age, and a company’s online presence is more and more of a substantial factor when it comes to their overall chances of being successful, and of conveying the right image to prospective customers and clients.
In this climate, there are a huge number of different opportunities on offer for a WordPress development agency that wants to thrive and become established as a real force within the industry.
At the same time, however, there are a number of significant challenges to keep in mind as well – and there are various things that it’s particularly important to get right, including, perhaps most of all, good and effective marketing.
WordPress development companies naturally require good and sophisticated marketing, and some pretty clear and comprehensive communication, in order to truly thrive and establish themselves as effectively and fruitfully as possible.
Here are a few suggestions on how to promote your WordPress development agency.
Be sure to utilize case studies and testimonials from past customers and clients
One of the things about the Internet, in general, which is often quite frustrating, is the simple fact that it can be difficult to exercise proper quality control, and to tell the difference between good and upstanding companies with a real solid professional service to offer on the one hand, and exploitative companies that have been set up overnight specifically in order to engage in unscrupulous practices, on the other hand.
One of the best ways of demonstrating that your company is above board, is to make full use of case studies and testimonials from previous customers, in order to show prospective customers that your service has been around for some time, and has been used by others and found to be of high quality.
Case studies can be especially helpful if you are able to use them, as they allow you to give your prospective customers a very clear and direct impression of the kinds of outcomes they may expect, when using your services.
In fact, it may even be a good idea to create a number of “example sites” yourself, that you use purely for the purpose of showcasing your services to would-be customers.
Be clear about your after-service support policy
One thing that your prospective customers are likely to be very interested in, is your after service support policy – and specifically, how confident they can be that you will be available to fine tune and smooth out any potential issues that have arisen after the website launch, without you needing to go through a very costly and arduous process.
It’s hardly an exaggeration to say that good after service support is one of the things that most significantly differentiates companies that are seen as “excellent,” from those that are seen as “run-of-the-mill” or worse.
Of course, just having a great after-service support policy isn’t enough, in and of itself. You also need to convey the details of the policy clearly and directly to anyone who might be interested in using your services.
Showcase and underscore your specialties, and the things that really help you stand out from the competition
There are plenty of WordPress development agencies out there, in general, but the ones that tend to do the best and attract the greatest number of customers are those that have certain specializations and areas of focus that help to differentiate them from the competition.
This is essentially a cornerstone principle of good marketing, in general. The power of “USPs,” also known as “Unique Selling Points.”
It might be that a prospective customer of yours is specifically looking for a WordPress development agency that understands the finer points of eCommerce – and it’s certainly possible that a company would excel at developing visually appealing web developers, in general, while not being very good at integrating high-level eCommerce functionality.
If, therefore, you do have a particular skill, you should make a point of showcasing it and underscoring it as clearly as possible – on your website, and in your other marketing materials as well.
Make your own website an ideal showcase of your talents
It should essentially go without saying that anyone who is interested in hiring a WordPress development agency will look first and foremost at that agency’s own website in order to get a sense of their skill set and awareness of solid visual design principles.
Nonetheless, it’s important to really go the extra mile with Australian news site
, and to remember that it is essentially the first (and maybe most significant) advert for your services that your prospective customers will come across.
